"Promotion Law" embraces various legal areas relating to the promotion and distribution of consumers' goods and services, including the Law on Unfair Competition, the Copyright Law and the Trademark Law as well as the provisions of the Food Law and the Law on Therapeutic Products, the Act on Lotteries and Professional Betting and many more.

Accordingly, in addition to specialist expertise, a broad knowledge of the various legal fields is required. 

Altenburger advises major and smaller advertising agencies as well as principals of advertising and photographic agencies in all matters: 

• legal evaluation of publicity campaigns
• drafting of contracts (e.g., agency agreements for photographic and modelling agencies)
• protection of copyrights
• advice on trademarks